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Nowadays, custom packaging manufacturers face challenges to create better brand recognition while producing less waste. The ultimate goal is to make recyclable and attractive packaging. However, maintaining this balance is complex to achieve.
According to recent research, customers are more likely to go for eco-friendly packaging while making their purchasing decisions. So, that’s why we are going to share with you 4 innovative ways to use eco-friendly packaging while maintaining better brand retention. Keep reading.
By considering the product type and requirements, you need to figure out how you can design your custom printed boxes. Your packaging needs to be functional while aesthetically appealing. Today, customers are more eco-conscious because of the latest sustainable practices. Therefore, we are using eco-friendly packaging boxes by using sustainable packaging materials.
During shipment and transportation, your custom packaging boxes must offer the utmost protection. You can add fences, inserts, or dividers to protect delicate items adequately. In terms of high durability, kraft, corrugated, and cardboard packaging materials can be used for enough protection.
At every step, always try to avoid mistakes to leave a lasting impression. Sometimes, famous brands in the market also commit mistakes while designing their custom packaging boxes. Your packaging should be aesthetically pleasing and function to offbeat the competition.
No doubt, change is a good thing but too much change is not good for your brand's worth and growth. Customers accredit their products instantly so use a unique and minimalistic approach to leave a lasting impression.
Customers not only prefer discreet packaging solutions but also, want to go for packaging that is committed to saving the environment. In 2017, one Unilever study revealed that most customers prefer eco-friendly packaging solutions. So, eco-friendly packaging has its own importance.
For example, one of the famous brands named Ben & Jerry’s has used their packaging to promote eco-friendliness. All in all, with the latest market trends, you have to go for sustainable packaging solutions to leave a lasting impact.
By incorporating eco-friendly packaging into your brand strategy, you can demonstrate your commitment to sustainability, build customer loyalty, and create a positive brand image. These innovative approaches can help you stand out in the marketplace and attract environmentally conscious consumers. If you want to design eco-friendly packaging for the packaging of your branded products, YBY Boxes USA helps you choose the affordable custom printed packaging solutions.
