4 PR Package Trends to Know for Next Marketing Campaign.

PR packages have been increasing in popularity as a marketing tool to get brand’s exposure and engagement. Almost more than 25% of buyers getting exposed to new brands through social media marketing channels.

With PR packages, you can grow your brand reputation, increase sales and enhance overall brand presence. However, more and more companies are creating PR packages so it is must for you to follow latest PR package design trends.

In this blog post, we are going to share 4 PR packaging trends for your next marketing campaign.

1. Design with Aesthetics

When we talk about PR package, it is all about amazing presentation. You have to create a memorable unboxing experience to surprise your customers with wonderful packaging. For this, you have to consider important details like product placement and printing.

For PR packaging, custom mailer boxes are best option just because of better protective ability. For better protection, you can use custom box inserts, dividers and cushioning essentials to enhance overall protection.

2. Themed for Celebrations

Most of the companies send PR packages to influencers for variety of celebrations like cultural holidays. These PR packages acts as a gift and can show your customers to celebrate any festive occasion with memorable packaging.

With festive and holiday themed packages, your brand gain better attention as compared to brands who do not come up with this idea. As Christmas is coming, you can add unique Christmas related themes to your PR packages.

3. Collaborations

With collaboration, you can easily get approach to wider audience and create noise around your brand. Such type of collaborations between brands are often associated with limited edition products which can often be more sought out just because of limited in nature.

When you collaborate with other brand for PR packaging, not only you increase your brand sales but also get wider engagement in competitive marketplace. Try to collaborate with famous brands that have better repute in the market.

4. Find Accessories to Compliment your Products

In order to create an influencer unboxing PR package aesthetically stunning and beautiful, you need to add complimentary products. From creating branded merchandise add-ons to add other brands complimentary accessories, it’s all about making a fun experience for brands beyond products.

For this, the possibilities are endless and you may take any other brand example. As an example, you can see that Murad Skincare included a beautiful cap along with sunscreen to promote the necessity for sun protection.

Final Thoughts!

When it comes to PR packaging, you have to create a stunning and memorable experience through custom printed packaging. Whether you want to deliver beautiful packaging, interactive experiences, themed illustrations or want to celebrate festivities with joy, PR package is a great marketing strategy.

For more PR packaging related ideas, contact us at YBY Boxes USA today to get a quote. Our packaging expert will guide you with latest custom paper packaging related ideas that are best for your brand’s packaging needs.