4 Things to Consider When Printing a Logo on Custom Packaging.

A logo is your trademark. In simpler terms, a logo can be pictures (or drawings), writings, shapes, or a blend of these three that portray the name and aim of any business. Although, a logo should be more than just an emblem of identification.

If aimed and designed in a brilliant manner, a logo can also tell a company’s story to the consumer market. It does this by communicating you’re the message of your brand in a way that aids in establishing a sentimental relationship with the audience in your focus.

What Does the Logo of a Brand Do?

The logo of a brand is of great importance for plenty of reasons, the most important among which are as follows:

• The logo of a brand on custom packaging makes a great impression, which encourages customers to interact with the brand
• The logo of a brand is crucial in creating a brand identity and, therefore is an important part of custom package designing
• The logo of your brand gives your company an insignia through which people can better bring your company to mind
• The logo singularizes your brand from its competitors
• The logo of a brand can also foster brand loyalty

The Components of a Logo

Each component of a brand’s logo is vital when it comes to designing one so that it can look perfect on the custom packaging boxes of your products. This is so that your logo printed on the packaging can get your brand the recognition and uniqueness it deserves. Let’s discuss what some of the most important components are:

• Typography:

The typography of the logo is all the text we see in a logo. A logo can be built around a single letter or the whole company name, but it is the font or the typography that sets it apart.

• Imagery:

It is all the images or pictograms we see in a logo. While some logos are solely typography, some logos have a combination of the alphabet and imagery in them, and others like Mercedes Benz are comprised of imagery only.

• Color:

The color of the logo is the most crucial factor or component when it comes to printing your brand’s logo on custom packaging boxes. First off, make sure that the colors you are choosing for your custom packaging’s base tones do not contradict the colors or your logo. Then when printing the logo on the custom packaging, make sure it pops and is decipherable.

• Tag-line:

The tagline, when present, is usually situated under the logo. This is usually a single line that might explain your business, or what it stands for. It usually is a catchy phrase or a slogan.

Things to Consider When Printing a Logo on Custom Packaging.

Perfectly designed custom packaging and a wisely built logo are not the only things that can help market your product. The way you combine them by printing your logo on custom packaging for your products is what can make or break the marketing strategies of your brand. Let’s look into the 4 major things to consider when printing a logo on custom packaging:

1. Logo Placement

When getting a brand’s logo printed on custom packaging, make sure your logo placement is such that it is easily visible. This is imperative for brand recognition and marketing through custom-designed packaging.

The key is to place the logo at the front where it is easily discernable by the customer. Some spots a logo should be placed on for best visibility are:

• the outer packaging (preferably at the top or front of the custom packaging boxes)
• on the custom inserts of the packaging
• branded custom stickers
• custom packaging tapes and tissues

2. Logo Dimensions

Selecting the proper sizes for your brand’s logo is elemental so that it does not appear blurry or sheared in your custom packaging design. Dimensions for your logo can fluctuate based on where you place it on your packaging. Therefore, take into consideration the best file size along with the most appropriate format for the paramount results.

3. Colors that make the Logo Pop!

For your custom packaging design be sure to use the best color combinations that perfectly complement your logo and reflect the ambiance of your brand. As for the color of your logo, make sure you choose a color for your logo that does not mute it when printed on your custom packaging boxes or bags. Go for the shades that accentuate your logo when printed on the packaging of your products and make it pop!

4. Versions of the Logo

It is never decided what the base color of packaging will be before you actually start designing your custom packaging. What if the festive limited edition packaging you decide on contradicts the color of your logo? Are you going to compromise on the way the packaging design looks or how bland and invisible your logo printed on the packaging looks?

Well, you don’t really have to compromise on that flashy custom design of your packaging or the quality and visibility of your brand’s logo incorporated into the custom design. You can do that by making sure to have some alternative versions for colors or borders (of the logo) to ensure the logo stays prominent in all sorts of designs of your custom packaging.

Winding it Up!

You must be a pro by now at designing the best custom packaging for your products and incorporating your brand’s logo into the custom packaging design. Now that you understand the dos and don’ts of adding your logo to the packaging design, the only query you must have is where to order custom packaging boxes for your products. Fret not, for YBY Boxes USA has got you covered, for it offers you the best packaging solutions and a variety of custom-designed packaging choices that would securely protect your products and market your brand in best possible way.