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Cosmetic products hold importance for men and women alike, among all age groups. Making a product, customers of all prospects must be kept in mind so you can captivate each according to their preferences. Packaging plays a pivotal role in the presentation of your products and the customers’ relationship with them. A bold and signature packaging of your products means the customers can spot the one that is standing out among the rest.
With a multitude of options for the packaging of goods, the most popular one that stands in the cosmetic industry is tube packaging. From liquid makeups, lip shiners, and mascaras to hair conditioners and shaving products, all in all, packaging in the cosmetic industry has been dominated by tubes. In this article, we discuss the reasons why tube packaging has been so popular in the cosmetic industry and why they are beneficial for your business as well:
These squeezable tubes are shaping the industry simply due to their low production costs. The plastic tubes cost way less than glass or other packaging materials; materials increase the price of your products as well. this results in the overpricing of the product and loss of customers.
Another reason why tubes are business-friendly is their adaptability. You can customize them into different shapes and sizes for your products. This opens a whole new path to express the quality of your products through your creativity. The ease of custom printing on these tubes is another reason to admire them. You can give your products any look that you prefer, from shiny metallic to soft pastels, the options are far and wide.
The tubes can be given any desired heads for the accessibility of your products. Based on the products you are selling, you can choose the right head for your tube packaging which makes access to the product inside easier.
While using tube packaging make sure you choose the recyclable option that most packaging companies provide. This cuts your business a financial slack, saving you from the costs of new packaging. however, this is not the only reason to go with recyclable options; over the past few years, the drastic damages to the environment have been brought to notice due to excessive waste of non-reducible plastics. Choose an option good for the environment that portrays a better picture of your business and customer care.
Being aware of the delicacy of glass packaging, we all know that handling and transportation of such material is a headache. Glass containers are susceptible to breaking under mild pressures, temperature shift, or factors as simple as, road bumps during delivery! Tube packaging that is plastic-made, have the upper hand. Although not invincible, they can tolerate pressures way higher than glass or other materials can.
Clients pay for your products and they expect to use every last drop of it or at least be able to access the product inside easily. This is a common problem for jar and glass containers that have rigid shapes and products tend to stick to the walls and the bottom; sometimes the shape of the glass gets in the way as well. Tubes packaging, on the other hand, are squeezable so that your customers can utilize every last drop of their favorite product!
Smart packaging choices ensure better sales and revenue for your trade. Sometimes these choices are small and might appear insignificant, but once tweaked a little, they can prove quite profitable.
