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Every brand has a fan base that is way too valuable for them. Therefore, the happiness of those fans must be very important to you as a brand. You surely must have imagined the faces of your precious customers lighting up when they get their hands on your products.
As much as your products play a vital role in lighting up the faces of your customers, your packaging also has a pivotal part in making your customers feel pleased as soon as they get your products. All this is owing to your product’s packaging presentation. Let’s discuss 5 finishing ideas that can supercharge your company’s products’ packaging presentation:
Embossing and debossing are remarkable ways to supercharge your packaging presentation. Let's discuss embossing first. Embossing is a pressing technique in which the graphics on the design of a packaging material are raised than the rest of its surface. This can be done for all kinds of graphics, be it text, logo, or images printed onto the packaging box or bags. Embossing gives your packaging a unique and modern look, owing to the 3-dimensional impression it leaves.
Debossing is also a pressing technique that gives a 3-dimensional feel to your packaging but is the opposite of embossing. As embossing results in raised print elements, debossing results in these elements being pressed into the packaging material, making them lower than the rest of the surface. This works best if you decide to get the debossed elements filled with color, say gold or silver.
Embossing and debossing both give an exclusive tactile feel to your packaging boxes and bags, but can’t be done effectively on materials like plastic. Both embossing and debossing work best when done on packaging that is made up of materials with a paper base.
Lamination is a widely used finishing choice and is often opted for, for items that are constantly handled, for example, menus, bookmarks, and packaging boxes. From dispatching, through transit, and till delivery, your products need to be packaged securely in packaging boxes that are in mint condition as well. This leaves a lasting impression on your customers about the high standards of your company. That is where lamination comes in.
Matte lamination is a flat and non-reflective finish you can get on your packaging boxes. Matte lamination is the best choice for your packaging boxes and bags if you want a finish that can protect your products from moisture, wear, and scratches.
Gloss Lamination on the other hand is a reflective finish and produces a polished appearance. It also makes the print on your packaging boxes more vibrant and enhances its color, although it might produce a glare as well.
If you are bored of the bland packaging boxes you have been ordering for your brand’s products and want your customers to have a more tactile experience, then you can always opt for a textured finish. A textured finish is created by pasting on the surface of packaging a textured paper.
Textured paper is a premium-grade paper stock that is durable and resistant. Not only this, but it can instantly give your packaging a luxury feel. Textured finish can be added to custom packaging boxes, but if you require paper bags for the packaging of your products, getting them made out of textured paper can give them an exquisite feel!
Die-cutting is an absolute favorite finishing technique when it comes to custom boxes. A custom die is used to cut the unassembled boxes to give them a unique edge. These boxes can be die-cut in various shapes. Die-cut boxes not only give a remarkable appearance to the packaging boxes of your products but also let the customers see the actual product you are selling, without having to open or ruin the packaging.
Now that is an awesome plus factor because customers tend to buy from companies they can trust, if you are giving your customers a view of the actual product then that means that is sure to instill their trust in your brand. Using die-cut boxes can even make your brand a favorite in the consumer market.
Soft touch film is also known as silk film. After the printing process, a soft touch film gets applied as a liquid onto the surface of the packaging boxes. This liquid is quick to dry. After drying it gives the surface of the packaging a soft-to-touch feel.
Silk Film is opted for in luxury packaging and it can definitely supercharge your products’ packaging presentation. The silky tactile impression of your packaging boxes, owing to soft touch film, gives it a premium feel!
Now that you understand some of the most popular finishing ideas, you must surely be looking for a packaging partner who can deliver to you the best packaging boxes or bags for your products. In this case, you need to choose a company that cares about the presentation of the packaging without compromising on the quality of the materials used. Look no further, for YBY Boxes USA is the solution to all your packaging worries. Don’t fret, go through our portfolio, and order the best packaging for your brand today from us!
