6 Ways Poor Packaging Design Can Hurt Your Brand

The purpose of packaging is to protect and keep your product intact during shopping and on retail shelves.  When you overlook the packaging product damages will cost you in the future, and you will be paying more than you are earning.

Therefore, you should ensure that your basic and secondary packaging is enough. If you deliver your product in poor condition, you will waste time, energy, and financial resources. The reason for this is that people will start returning the product because of the damages. 

Furthermore, this puts you in a situation where a single error could mean losing the entire run. Make sure you don’t underestimate the custom packaging.

Let’s talk about 6 ways how bad packaging affects your product sales:

1. Poor Customer Leads:

People who lack time and have too many options don't have enough time to examine every product detail. This can affect their buying habits and preferences. The packaging determines how they buy. This is the best impression that people get about your product. 

Therefore, your products might be among the best quality available. In contrast, if your packaging does not meet quality standards, you cannot get new customers. So, the packaging is not something that you want to overlook for your brand. 

2. First Impressions Count:

The packaging of a product makes an impression, so it is important to pay attention to it. The packaging design of your product should match your branding if you want it to get noticed on the retail shelf. 

Bring out your brand personality and incorporate the vibrant artwork in your packaging that helps people develop an association with your product. Generic design on the other hand will have no chance to draw people’s attention. 

The uninspiring and unengaging design will make your product second class in a sea of colorful and classical packaging products, aligning your packaging to your product is the only way you promote your brand. Your prospective customers will view your product differently if your design is inspiring.

3. Market Segment Incompatibility:

A discrepancy between your target market and your packaging can hamper the effectiveness and market value of your product.  The packaging you use should correspond with the expectations of your target market for you to be productive. For example, when creating packaging for young audiences they prefer to make product displays more bright, appealing, and charismatic.  

If you have high-end products, such as luxury goods, then you can use classy colors and promote your business more effectively. Therefore, when you are designing the custom packaging make sure it is in line with market needs, customer expectations, and your brand value. 

4. Perceived Low Product Quality:

Furthermore, your packaging should communicate your brand's credibility, reliability, and trustworthiness.  Surely, the customers perceive your custom packaging as high-quality, they are more likely to develop a good image of the product and perceive it as more valuable.

A plain paper bag usually repels customers and drives them away from your brand. Therefore, to restore the customers, trust and win their hearts good packaging that speaks volumes about your product is necessary. 

5. Drop On Sales:

Designing packaging for your customers requires you to know what they expect. Bad packaging will certainly not meet your customer's expectations. Therefore, it will lead to fewer sales and a drop in brand value. You will slowly start losing customers. Unattractive packaging can also lead to a bad first impression. 

6. Production and Shipping Costs:

Production and shipping costs are affected by the packaging of your product. Take this into consideration when designing your packaging.  Packaging affects your profit margin, as returns can increase. If the packaging is good, it will arrive at your customer's door in great shape. Condition.

A poorly packaged product can damage the product, causing the product to break and crack. It will result in unhappy consumers. Similarly, bad or shoddy packaging is not made by keeping the product dimensions in mind. Therefore, it occupies more space and adds to the cost of the shipping process. 

Because of this, you need to be aware of your options. Staying updated with the latest packaging trend will allow you to make productive decisions. Consider cost-effective ways to manufacture your products without sacrificing their quality. Investing too much in packaging can reduce your profit levels, which will result in higher prices.