-
Call Now:
888-800-8032
Office Timings Mon - Fri 09:00 am 5:00 pm
Office Timings Mon - Fri 09:00 am 5:00 pm
Not all the packaging papers are created equal in terms of weight and quality. Also, it’s impossible that two papers have the same properties, weight, and qualities.
When it comes to custom paper bags, the paper grammage and quality can make or break your customer experience and brand impression.
The paper that you choose for your brand packaging needs drastically affects brand identity and user experience. So, it’s important that you have to go for the right paper grammage and good quality paper to impress your customers.
In this blog post, we are going to share with you 7 compelling reasons why going for the right paper weight is crucial.
Paper grammage is known as the paper weight expressed as grams per square meter. It normally means that the more the paper weight is, the thicker the paper is. Paper grammage usually varies based on different product packaging.
While considering paper grammage, paper type or quality also matters so don’t compromise on paper quality while maintaining the paper grammage.
Paper grammage not only maintains the proper weight of custom-printed paper bags but also ensures durability and strength. Appropriate paper grammage ensures that paper bags are durable to hold and don’t come up with any strength issues.
Going for higher grammage ensures sturdier bags that not only withstand your product's weight but also leave a lasting impression on your customers.
Managing business costs is one of the paramount factors especially for small business owners. If you opt for lower grammage, you can cut your production costs but in this case, ensure that you will not compromise on quality.
On the other hand, investing in higher grammage may incur slightly higher costs but you are ensured enough in providing the better value for money by increasing customer satisfaction and overall durability.
In this where sustainability is at its peak and customers want to make purchases from those brands who promote sustainability. In such cases, paper grammage also plays an important role.
By going for eco-friendly paper materials with optimal grammage, you promote sustainability without compromising on quality. In this, you impress eco-conscious customers as well as promote brand values.
The more thicker your packaging paper is, the more chances you protect your inner products from any bumps. You can maintain paper thickness by going for a higher grammage.
Paper packaging with high grammage is difficult to break and makes your paper bag packaging durable and strong. For paper bags, you can ensure better protection by using thick paper material.
Paper bags that feel flimsy or easily collapse under minimal pressure, all occur because of inadequate paper grammage. Bags with lower grammage not only tear, lose shape, or are non-durable but also make your brand reputation worse.
By using the right paper grammage, you guarantee that your paper bag packaging maintains structural integrity and makes your brand reputation better in the eyes of customers.
With custom paper packaging, you can promote your brand in the competitive marketplace but how? You can print vibrant designs and colorful logos to make your branding elements visible and attractive. However, paper grammage matters when you want to print crisp and vibrant colors on paper packaging.
For example, if paper grammage is low, ink may appear faded and if paper grammage is higher, it may be possible printing becomes less effective. So, you have to maintain a proper striking balance to go for those paper grammage that promote your brand with high-quality visuals.
Don't underestimate the power of paper grammage! By choosing the right weight for your custom paper bags, you can ensure they are durable, protective, and accurately represent your brand.
Consider the reasons we have discussed above. Remember, the ideal bag should be strong enough to carry your products, protect them during transport, and leave a lasting impression on your customers.
