How eCommerce Brands Can Rival In-Store Branding

A study and survey by the PMMI suggest that 95% of customers’ online buying choices are influenced by the packaging of products, to a great extent. This experience is shared by almost half of the customers across their social media accounts. Enticing customers through exotic packaging is something every business has come to adopt; however, eCommerce businesses are at a disadvantage when it comes to product presentation before the purchase. As the eCommerce world expands more and more so do the expectations of customers. Customers get to experience the products’ packaging and the product after purchase and delivery, which leaves online businesses with the option of creating an unboxing experience that makes this first physical experience of your customers with your products memorable and impactful.

The key to the achievement of this goal is to make sure of your packaging’s quality, creativity, uniqueness, and branding. This unique shape and design of your packaging give the customers a great unboxing experience. Most brands gain the spotlight across social media platforms through unboxing videos made by influencers and entertainers. Here are our tips on creating an experience that will keep your customers coming for more:

Keeping the Virtual and Actual Products Synced:

One of the crucial aspects of online selling is keeping a consistent image of your products virtually and in the tangible world as well. This helps your customers avoid having any misconceptions or expectations from your products. Your customers get to experience your products after purchase and their expectations are shaped around the way you have chosen to present your products online. Hence, to show responsibility in business, you need to make sure your products live up to the hype they created online for the customers. You can express this consistency through:

1. A constant packaging and branding of products that can be related to the branding of your website and other social platforms.

2. Precise presentation of your products online that does not exceed the products in the real world.

3. Creating the unboxing experience that their website promises.

Creating an Exceptional Unboxing Experience:

Businesses that are customer direct can take on different strategies in their packaging to make sure the customers are left in awe by the unboxing experience. You can include tactile elements that compliment your packaging; it is important to keep in mind the senses while creating your packaging. For instance, if you own a luxury perfume business, you cannot ignore the importance of fragrant packaging to let the customers know they are unboxing a perfume box. On the other hand, most cosmetic industries take on the packaging that is smooth and pleasing to the touch which gives the feeling of luxury.

Organizing your packaging is another aspect of a great unpacking experience. Including cutouts that keep your product in place and separate from other contents, is a great way of showing your concern for a good shopping experience.

Keeping Your Branding Constant:

Branding refers to the signature colors, logos, and fonts that are considered the face of your business by the customers. Most customers doubt the legitimacy and quality of what they have paid for when they notice the packaging branding differs completely from the one used across the site of purchase. This sense of confusion brings distrust to your customers no matter the high quality of your packaging.

For an online business to gain customer support, trust and loyalty, it can prove challenging. However, through strategic steps, you can easily accomplish this task. Customers trust the websites and products that they offer only if they have had an extraordinary first experience. Through their innovative and customized packaging, eCommerce brands can easily tackle this task.