Packaging for Every Business: Making Packaging More Accessible

Every business must know the customers they are aiming for and the customers that are expected to use their line of products. This is an important aspect since knowing your customers can help you sell your products better. For instance, if your customers are looking for sustainable packaging you cannot attract them through regular packaging that uses plastics etc. just like you cannot sell your dairy-based products to vegans. Similarly, it is important for your business to know that the consumers can be of different attributes and abilities. Making sure your products are secured through packaging that is easy to access by people that are either blind, disabled, or differently-abled is vital and can build a good brand image for your business.

Improving user experience for the handicapped can, in the long run, improve the user experience for everyone. We have compiled a few ways you can bring out such packaging and improve sales:

Understanding Inclusive Designing:

The core of the concept stand that any product must be designed such that people of all abilities, genders, and age must be able to utilize it; however, depending on the type of products, some might be designed for limited access to limited people, like childproof packaging. This ease of access for the disabled is subsequent ease for everyone else as well.

This can attribute can be observed in the products of even global brands, which rather include than exclude the disabled. Microsoft Xbox’s Adaptive Controller is a good example in this case; from the packaging to the using mechanism of the console, every aspect was designed to help the disabled customers in their user experience.

Easy to Open Characteristics:

The Microsoft product previously mentioned, includes multiple mechanisms to aid in easy opening and access, including pop open loops, hinges, and sliding controller tray. It also eliminates plastic wrapping and twist ties that hold in the device. These combinations allow the buyers to access the product in four different ways, from shaking it out to one-hand opening. Through your accessible packaging, you must give customers as many options as you can so they can interact with their purchase on their own terms.

Touch to Tell System:

One of the most genius ways of mashing up inclusive design and sustainability in packaging is presented by the Mimica Touch company. The company has come up with a gel formula that is biodegradable, repurposed, and adjustable to go bad according to the timing of the product it is attached with. The gel gentle to the touch when the food is fresh and goes bumpy as the food expires. The company has two aims in mind:

1.To enable blind people to know when food is fresh or out of date.

2.Through accurate estimates, limit the waste of food.

Replacing Braille with Symbols:

The braille system might be used by blind customers but not all visually impaired clients are familiar with the system and it takes years of learning. For this reason, P&G’s line of products came with an alternative solution that uses symbols since everyone has a familiarity with them. This method consists of stripes for shampoos and circles for conditioners. Like this, packaging needs to adjust its appeal not only on visual grounds but also where the utility comes into play.

Packaging designs are being improved day by day with the rising demands and trends in different businesses. These changes and improvements are made by keeping in mind the customers, however, it is very unwise to exclude a set of customers from using your products simply based on their attributes. A packaging that works for such customers is more than accessible to others.