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Amidst the global chaos, the digital platforms and e-commerce portals have capitalized on this opportunity like never before. And most importantly the entire customer traffic has tilted towards online portals and companies are trying their level best to meet the high expectation of their customers.
Apart from the product quality, the packaging is the lifeline of any business because this is the first point of interaction between the brand and the customer. Hence, no business can progress without paying heed to standard packaging.
Do you know that packaging is sometimes also referred to as the “Silence Salesman”?
Because that’s the only thing that sets apart your product from the rest.
It means that packaging is not only meant to protect the product but is an effective promotional tool as well. Therefore, is high time to focus on standard packaging to retain the existing customers and attract potential customers.
The ever-increasing demands and needs of the customer highlight the gravity of trendy, stylish, and appealing packaging. If you want to know more about the packaging trends for 2021 so read below the following points:
If you are an organic food or a pharmaceutical company so opting for shades of green, brown and blue can never go wrong. These tones sink in well with the product quality and ingredients. Moreover, it gives calm and cool vibes to the customers.
The use of natural elements has always attracted customers, make the product look unique on the retail shelves, and gives positive vibes to the customers.
The product packaging is the first point of contact between the customer and the company so make sure to create a solid impression. The use of soft texture instantly makes the customers feel nostalgic, emotional as it reminds them of certain memories.
It is better to opt for smooth, soft, and silky textures rather than coarse and rough ones to enhance the customer experience. The company can go the extra mile by adding gloss or gold foil to give the packaging a premium look.
The use of solid and bold colors for the packaging is always a win-win situation. It not only makes your product eye-catching from a distance but also helps in easy brand recognition.
This trend always stays on the top because these designs are bold, vibrant, and fresh. Moreover, the font size and the color look so prominent on the packaging.
This one is one of my hot favorite trends when it comes to packaging food items. The transparent window gives an overview of the product to the customer and drives the purchasing decision.
The glimpse of the food items like nuts, crackers, biscuits tempts the customer to readily grab their favorite packaging. Moreover, it is a great way of adding authenticity to your product and winning the trust of the customers.
Now packaging can be made memorable and a fun experience through storytelling packaging. Customers not only enjoy it but finds it quite interesting to know about the history of the product like how it is manufactured? what key ingredients are used? And what are the nutritional benefits of the product?
Overall it is more captivating and interesting rather than simple packaging. Hence if you want to stay one step ahead of your competitors so keep up the pace with the latest and trending packaging designs!
