Packaging designs that make the customer’s blood boil

Okay. Let’s start this from the scratch. What is product packaging? Why is it important? And have you ever come across a product without packaging?

Well, to cut it short the packaging provides utmost protection to the product. It keeps it safe from physical, chemical, and environmental harm. And for that reason, no product is without proper packaging.

Packaging is no more an option. But an essential to maintain the integrity of the product. Unfortunately, most of the time the product is not packaged properly.

Resulting in customers yelling at top of their lungs. They feel annoyed and frustrated because of the poor packaging designs. It undermines their unboxing experience. And also wastes their time and money.

You might be curious to know why customers lose their cool? What kind of packaging designs are responsible for this chaos? So let us take a look at the following points to have clarity about the bad packaging designs:

Oversized Packaging:

Picture this hilarious scene. You have placed an online order for color pencils. And you are desperately waiting for its arrival. But what happens next?

You saw a huge box with your colored pencils floating in it. I mean seriously! There was no need for a large box to pack the delicate color pencils. It occupied large storage space and also increased the shipment cost.

Isn’t that bizarre?

So the size, weight, and dimension of the color pencils must be kept in mind. And select the box size according to it.

Substandard Packaging Material:

No one loves coarse and rough packaging material. It irritates and hurts the customers. And the packaging becomes very repulsive. So the customers readily switch to better brands.

Hence the use of bad quality packaging material is a complete NO. It undermines the beauty of the product. And drives the regular customers away.

So the use of smooth and soft packaging material is a must. It makes the customers happy and builds a strong customer-brand relationship.

Loud designs:

There is no denying the fact that customers prefer clear designs. It answers all their concerns and queries. And if the packaging is bombarded with loud designs so it makes it distracting. They are unable to figure out the product type. Because packaging that lacks precision and accuracy is always a failure.

So avoid irrelevant designs. And stick to simple and basic design structures to impress the onlookers.

Irrelevant Information:

This is a major blunder! If the packaging mentions fake and irrelevant information so it means your brand is not real. So avoid this mistake.

Do you want to impress your customers? And you want your brand to sound authentic?

So incorporate relevant and true product information on the packaging. It encourages the customers to buy from your brand. And it also improves the brand credibility.

Boring Packaging:

If your product is packaged in a plain box would you purchase it?

NO.

Customers always prefer visually attractive packaging. It looks prominent on the retail shelves and makes the customers happy. No doubt it adds value to the product and convinces them that it is worth purchasing.

Thus if you want to increase the list of loyal customers so attractive packaging is a must.

Hard To Open:

Packaging that is hard to open pisses off the customers. They end up having cuts and injuries. And trust me no customer is ever looking forward to it. Because it wastes their time and money. And above all also ruins their mood.

Thus if you don’t want to lose your loyal customers so avoid this mistake. Hence, the brands should design hassle-free packaging to prevent the customer's blood from boiling.

So if you want to foster a strong customer-brand relationship so avoid the above-mentioned mistakes.