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As the saying goes; retaining customers is easier than acquiring new ones. Therefore, as a retailer, you need to ensure maximum customer satisfaction. Marketing to your customer as soon as they have purchased your product is one of the best ways to accomplish this. Using inserts in your product packaging is a good way to do this. Nevertheless, this tactic is more than simply placing an offer in the box.
These five steps will help you to improve your chances when it comes to using custom packaging inserts to increase customer retention.
Thank you message is a great way to make your customers feel valued and loved. This makes them feel that they are not merely a source of revenue for your business. But rather part of the business. A little thank you note inside the custom packaging will not only surprise your consumers but also improve the shopping experience.
As customers are investing time and resources in your business. Let them know they matter for your business. Their presence is what amplifies your brand image. It can also spread good words about the company. And customers are more likely to make a repeat purchase if you develop a positive relationship with them.
Sweets are mood changers and are the favorite item to consume on happy occasions. But, its significance is not limited to special events. Giving sweet treats is the gesture of goodwill that customers love!
These extras won't cost you a fortune but they will certainly improve your relationship with customers. Everyone likes freebies, so why not leverage it to your advantage. Candies, chocolates, toffees are loved by kids and adults alike. Giving them as a complimentary item will attract more shoppers.
Discount coupons are another sales tactic that can draw your profits. It creates incentives and gives a reason to people to buy your product. Similarly, if your business is going down, offering discounts can increase the amount of traffic to your business or store. By generating favorable outcomes for your business you can get the people in buying mood. With brand growth, your product sales will start multiplying. Acting as an effective marketing tool.
Add-on is additional items that are given to people with the sale of the item. This is a complimentary present that makes the people coming back to your brand. It is a good way to enhance customer loyalty and spread word-of-mouth advertising, For instance, you can offer a free belt on the purchase of a pant shirt. Or complimentary tie with the pant coat.
Every person is different from another. Therefore, their needs are different and unique. Custom rewards get customers accustomed to your brand. It ensures their commitment to your brand.
Personalization is one of the fastest-growing trends and is the future of the packaging industry. You can offer free shipping, up to 10-20% off on certain purchases. For a certain customer, you can offer VIP access, free club membership, etc.
Customer-centric custom packaging inserts are a fantastic way to foster positive relationships with customers. It shows that your business regards consumers and considers them very important for brand growth. Your commitment to your customers is also evident. You can count on packaging inserts to keep your customers coming back.
