Bite-Sized Marketing: How to Promote Your Bakery Brand and Increase Sales

If you spend enough time creating delicious chocolate chip cookies and other bakery products while thinking that it’s going to sell just by displaying them in a glass showcase, that’s not enough. You need a proper marketing strategy to back your recipes with a vision that is based on real-time data. It will enable you to balance all the parameters in running a successful bakery. 

Let’s get into the detail of how you can create an unbeatable marketing strategy for a bakery. 

Bakery Marketing Strategy

Marketing strategy is all about the unique way of reaching potential customers and retaining them for recurrent buying. There are three coordinates that must be incorporated while making a successful marketing strategy. 

• Target Market: The target market is the segment of the audience that you intended to reach. It will be easy to narrow down your target when you see through the lens of your brand’s vision, values, mission, and purpose. 

• Buyer Persona: It is the model that you draw by extracting data from the demography of your customers’ likes, dislikes, interests, age, gender, income level, etc. 

• Industry Research: It’s the research about the location of your bakery, the competitor, and gap analysis in the market. Your marketing strategies should be focused on filling those voids that you identify during the industrial research. 

Possible Marketing Expenses

It’s important to prioritize the marketing strategy that you follow for your bakery. For instance, if your bakery relies on online ordering, you must hire a web designer to ensure your site must be user friendly and attractive. For getting attention from social media platforms, you need to arrange a professional photoshoot. 

During these promotional processes, you can also use your packaging too because it reflects your brand in its entirety through the unique color scheme, brand logo, style, and shape of the custom packaging boxes. These boxes are powerful marketing tools that attract the attention of customers easily and drive them to your shop while providing you with enough brand recognition. 

Bakery Marketing Ideas with Examples

• Offer Sweet Giveaways

When you offer the old fashion giveaway, it will help you to reach potential customers easily. You can take pictures and post them on your online platforms. You can also request the customers to do the same thing or tag the post to their friends and family. For better engagement, you can create something new and ask for suggestions about the name of the product. 

• Host Local Events 

Local events are the best opportunity to interact with the community and build awareness, or consideration for your bakery brand. You can also volunteer your place as a future meeting spot for services of local events that will help you to connect with local businesses, schools, worship places, and other youth organizations. 

Matric for Measuring the Effectiveness of Strategy

Return on Investment (ROI): When you invest your money or time on any marketing strategy make sure that it must pay you back. Use revenue insights that will provide you the information about your gains. On the basis of these results, you will also create a better strategy for any upcoming event. 

Common Bakery Marketing for Digital Channels 

• Organic Marketing 

In the case of organic marketing, you attract the customer over time when the algorithm of the search engine starts giving you preference and ranking you at the top. It will help your business to attract more traffic without any paid advertisement or promotional campaign. For better organic reach, you need to post on social media, SEO, send email newsletters, and publish press releases, blogs, & articles for relevant audiences. 

• Paid Marketing

In paid marketing for your bakery business, you engage and try to convert your target audience into customers through running ads. There are different types of ads based on the platforms such as search ads, social media ads, sponsored posts, display ads, video ads, and influencer marketing. 

Focus on Existing Customers for More Business 

It’s wise to turn your existing customers into loyal ones. Whenever they need any confectionery product, it must be your brand that comes to their mind first rather than they search on Google for alternatives. 

Regular customer who recommends you to their friends and family are the real influencers because they help to transform the decision of other in favor of your bakery brand. You need to keep that customer happy by offering a small treat for them or recognizing their efforts on social media.

• Upselling 

It’s the process of selling some additional items to the customer to upgrade their existing purchase. You just need to train your staff to casually ask about some other products such as do you need coffee, etc.  Most probably customers will affirm and it will enhance your sales revenue. 

• Offer a Loyalty Program 

In the Loyalty program, you incentivize your customers by offering some reward that motivates them to come back to your bakery again. It could be a point system (1$ equivalent to 1 point) or a punch card (buy 4 cupcakes and the 5th one will be free). Pick anyone that suits your brand and resonates with your customer's interests in a better way. 

Conclusion 

A better marketing strategy is like the icing on the cake of your business operations that helps to present your brand in a strong way and consolidates your standing in the market. You just need to make sure that your recipes must be ready and your marketing strategy in place then within no time your bakery will be on the map very soon.