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After doing a multidimensional analysis of your financial sheet, you realize that you need to increase your soap prices to keep the soap business profitable. You have no other options to deal with the present challenges of soaring prices in the market that are not welcome by the buyers. So, it’s important to figure out...
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Companies aim for sustainable competitive advantage because it allows them to meet the customers' needs better than their competitors. These are set of assets that are unique to your business and difficult to replicate at the same time by your rivals. In the era of globalization where everything is risky and unstable, businesses focus on...
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Started a new cosmetic business and looking for incredible ways to scale up your cosmetic business like a pro. Well, there are many well-established cosmetic businesses in the market and it is very difficult to compete with them. So, you need to think creatively and cleverly to uplift your business in this competitive market. You...
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There are many brands that are adopting minimal packaging designs to grab the attention of their customers. Minimalist packaging is said to have a major impact on the purchase decisions of customers. According to a survey, 92% of customers said that minimalist, sustainable, and biodegradable packaging is important (Packaging Digest). Minimal packaging holds a natural...
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If you spend enough time creating delicious chocolate chip cookies and other bakery products while thinking that it’s going to sell just by displaying them in a glass showcase, that’s not enough. You need a proper marketing strategy to back your recipes with a vision that is based on real-time data. It will enable you...
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