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According to Statista, the beauty industry has the potential of reaching the milestone of $571.1 billion in 2023 which is strong evidence of its rapid growth. However, over the past few years technological, environmental, cultural, and financial changes impact the trends in the beauty industry. It compels even the established business to reinvent their brand. ...
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Branding and packaging are the two most important aspects to make your business successful in the market. You can use branded packaging to build a concise brand personality, attract new customers and provide an attractive look to your products. On the other hand, neglecting branded packaging might lead your brand to lose your customers, and...
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After doing a multidimensional analysis of your financial sheet, you realize that you need to increase your soap prices to keep the soap business profitable. You have no other options to deal with the present challenges of soaring prices in the market that are not welcome by the buyers. So, it’s important to figure out...
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Companies aim for sustainable competitive advantage because it allows them to meet the customers' needs better than their competitors. These are set of assets that are unique to your business and difficult to replicate at the same time by your rivals. In the era of globalization where everything is risky and unstable, businesses focus on...
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Started a new cosmetic business and looking for incredible ways to scale up your cosmetic business like a pro. Well, there are many well-established cosmetic businesses in the market and it is very difficult to compete with them. So, you need to think creatively and cleverly to uplift your business in this competitive market. You...
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