The Impact of Minimalist Packaging on Branding and Consumer Behavior
- Jun 27, 2023
- Marketing
There are many brands that are adopting minimal packaging designs to grab the attention of their customers. Minimalist packaging is said to have a major impact on the purchase decisions of customers. According to a survey, 92% of customers said that minimalist, sustainable, and biodegradable packaging is important (Packaging Digest). Minimal packaging holds a natural...
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