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According to the research, 85% of consumers buy products based on colors. It means color speaks louder than words. It’s not just a visual representation of your product but, it translates and communicates the product message as well. It creates an irresistible impulse that triggers human emotions to purchase the product instantly. Hence, never underestimate...
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The world of packaging is a pool of innovations where new strategies and ideas keep pouring in. The best ones become the trendsetters and retailers are bound to follow them in order to boost sales. This comes as no surprise since the packaging is the first thing that is noticed by customers when they are...
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Packaging boxes are often a reflection of the products that are placed inside. A cheap product is most obviously put in a box that does not cost much to manufacture with the cheapest of materials. Customers tend to judge products based on the packaging, thus the higher the packaging standards of a brand, the fancier...
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Industries are looking for ways to restore and fix the environment that has been severely harmed by different industrial practices. Although completely fixing the ecosystem may be out of the question, everyone is working hard towards reducing the impacts of their production and customer consumption. This has led to companies changing their packaging strategies; from...
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Numerous beauty and health trends are set around the year and a few of them stay with us. One trend that came and has still managed to stay in the game is the use of scented candles. The use of these candles is promoted for relaxation and meditation; some are made especially for bathing sessions....
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