Common Mistakes to Avoid When Designing Custom Packaging Boxes

If you consider that designing a perfect packaging box is easy and lies in a few criteria to meet, think twice. There are a lot of things that need to be taken care of so they couldn't cost you in the form of damaged products, and a shaky brand reputation. Here are common mistakes that fall in the category of design, material selection, and choosing a packaging company. When you deal with them successfully, it will enable you to develop perfect custom packaging boxes for your product. 

1. Mistakes Related to Design 

• Neglect the Customer Analysis Process

It’s important to come up with successful packaging to analyze the response and reaction of customers to your product. The collected insights will help you to locate the customers’ interests and demands so you could choose a more relevant packaging to their desires. 

• Don’t Focus on Competitor Packaging 

When competitors sell a product, they focus on certain product features like quality, affordability, etc. Focusing on these features will help you to make a stronger packaging strategy to capture the huge market share and dominate your competitors. 

• Select the Generic Design for Branding

It’s very hard to stand out in the market with generic packaging designs. Use futuristic and innovative design elements and color schemes that depict your brand image strongly. When you use these designs they will feel like a new and original creation. 

• Opt Hard to Read Text  

It will be useless if you print text on your packaging that your customers can’t able to read. The text on the custom packaging boxes has the purpose of guiding the customers to make purchase decisions easily. So beware of the size, location, and color of the font because it's a valuable part of effectively communicating with your customers. 

• Print the Misleading Product Specification 

When the customers get attracted by your design, it’s time to influence their rational minds by giving clear product specifications so they could reach relate with their needs. Make sure to give the right information about your product. 

• Incompatible Packaging Style 

Styles of custom packaging boxes add more functionality to the product. For instance, if your product is not delicate, you can use custom window boxes. It will help the retailer and customers both to deal with the product simply through the window of the boxes. 

• Variations in Product and Packaging Boxes Dimensions

It will be a deadly mistake to have custom packaging boxes that don’t match the product dimensions. When your product rolls out in the packaging boxes, the chance of its damage will be higher. 

• Choose the Prototype without Much Consideration  

When you choose a prototype, ensure that it filters through all the above-mentioned points. Order the packaging companies about the virtual or physical packaging prototype. It will aid you in visualizing the end packaging. 

• Ignore the Marketing Response 

You need to be careful about the difference between ideal and actual packaging. If your packaging is ideal but it’s not getting a response from your customers, you need to change your parameters immediately to redesign your packaging. 

2. Mistakes Related to the Selection of Material:

• Missing Safety in Custom Packaging 

One of the fundamental roles of packaging is to provide protection for the product. If you have a fragile product and you choose packaging with a lower thickness, the end result will never be less than a disaster. So when you choose a material for your custom packaging boxes, it is critical to consider the level of product fragility and packaging material strength. 

• Spreading Unnecessary Waste 

Biodegradability and eco-friendly packaging material are two other important criteria for selecting custom packaging boxes for your product. Corrugated and Kraft boxes are the ideal packaging material that is entirely feasible for recyclability. 

3. Mistakes Related to Packaging Company Selection:

• Choose the Company with Limited Portfolio 

The robust Portfolio of a packaging company indicates that it has the expertise to manufacture premium quality packaging boxes. When you are designing your packaging boxes make sure that you deal with the best packaging company only that is adherent to providing 100% customer satisfaction. 

• Limited Customization Options 

It is obvious that custom packaging boxes are highly customizable packaging. However, if you hire a fresher for your packaging project, they lack the required technology and expertise that seriously hamper the customization options of boxes. 

• Hidden Charges 

Some packaging companies get your attention just because they are offering you more affordable prices than others. They charge at the end of the project when you are not in a better position to bargain. Usually, they use the tactics of die-cut charges. 

• No Discount on Bulk Orders 

When you deal with the best packaging companies, they offer you a discount on your bulk orders. As the cost of the product is also affected by the number of packaging boxes. If you order a higher number, it costs less to the packaging company. So don’t hesitate to bargain for discounts on bulk orders. 

Wrap up:

When you consider all the design elements, select the right packaging material, and deal with the best packaging company for the packaging project, you are committed to getting the right custom packaging boxes for your product. It will not only boost the desired functionality of the packaging but also be helpful for standing out in the market.