Do’s and Don’ts of Getting Your Customer Excited About Custom Packaging

Not every feature of our product’s packaging will attract your buyers into purchasing your product. When your customer orders your products, they expect to achieve a set standard of quality. To achieve that, you got to understand how your target audience perceives your products via packaging.

Your customers need to enjoy your products wholeheartedly. When brands provide extraordinary products, customers often tend to share pictures of their packages online. With an attractive visual appearance and a great unboxing story, your brand can become the talk of the town in no time.

We know it is pretty hectic to do thorough research. In our today’s blog, we have jotted down all the do’s and don’ts regarding custom packaging that can be used or avoided to enhance customers’ experience.

Do’s For Great Customer Retention

1. Get Custom Packaging With Brand’s Logo:

One thing that’s 100% unique and can distinguish real from fake is the brand’s logo. Any brand’s custom logo is specially made solely for the brand’s presentation and recognition. A packaging box with a brand’s logo printed beautifully helps to seamlessly promote your brand.

Adding your brand’s logo specially printed using custom packaging is very inexpensive and also helps brands to showcase their brand image properly. Custom packaging has many innovative ways for brands to opt for when it comes to getting your logo printed.

From printing your brand’s logo prominently on more than one face of packaging to getting it embossed or foil stamped can be a real game changer. Your product’s packaging with your brand’s logo can help you get the desired response and enhance your customer influx.

2. Select Sustainable Materials:

Plastic has gone out of fashion!

It is just unacceptable to use plastic packaging as it causes so much harm to the environment that it’s not worth it. People have gradually shifted towards using packaging made with sustainable materials such as paper-based packaging boards.

Custom packaging boxes not only enhance the outlook of your products but also helps brands to support the cause of environmental preservation. Numerous custom packaging suppliers including YBY Boxes USA, allow brands to choose from a variety of sustainable materials.

These eco-friendly materials are not only inexpensive but also allow brands to illustrate their custom designs beautifully. This way brands can use sturdy and robust packaging materials that will not only preserve their products but also the environment.

3. Enhance Your Packaging With Add-Ons:

Lastly, to give an exclusive touch, we must advise brands to get their hands on this feature regarding custom packaging; the custom packaging add-ons. These additional components add charm to the unboxing experience of your customers.

These amazing packaging boxes also allow brands to give an ode to their loyal customers using custom add-ons. The most used custom add-ons are custom inserts, custom coupons, thank you cards, personalized samples, and free trial codes. These additional valuables can make your package the most memorable one for your customers.

Custom packaging allows brands to go the extra mile when it comes to enhancing customers’ experience. Customers can promote the brand unknowingly when they use specific hashtags or tag your brand on social media thanking you for such a nice package.

These small things can help your brand not only sustain a reputable brand image but also helps the brand achieve the customer appreciation it wishes to have.

Don’ts Of Packaging To Remember

1. Balance Your Color Scheme:

The first thing that a brand should just not do is select a color scheme without giving it a proper thought. Your brand’s color scheme selects the mood for your brand. If your brand’s packaging does not support your brand's mood and product, it can fail to display your brand’s message across the room.

Custom packaging boxes allow brands to use a CMYK color scheme that stands apart and make brands amazing. This makes it very amazing for brands as it allows brands to select from a color scheme that truly represents their brand’s image.

Just a blue two-lid box with a silver swan embossed on it is especially associated with Swarovski jewelry. Similarly, every brand can maintain a special identity by using custom packaging boxes that keep their products protected and unforgettable for their clients.

2. Don’t Go Overboard with Graphics:

Some people may tell you to leave as much space as possible on your packaging to make it look clean and minimal but believe me, it’s not a good idea.

Every customer wants to get proper information before diving into the products. When getting custom packaging, brands can easily adjust the limit of information they want to show on their packaging boxes. These custom boxes are specially made to cater to all your brand’s requirements.

Having inside and outside printing can be very beneficial for your brand. These boxes will help your brand do efficient brand marketing if you use printing wisely. Custom packaging boxes are amazing on their own and by adding the complimentary fonts and patterns, your brand can stand out in the market effortlessly.

3. Don’t Waste Box Space:

If your customers have ordered a tiny jewelry piece like a necklace, they will expect it to come in a delicate box instead of a very lousy and gigantic shipping box.

If your packaging boxes are oversized, they will keep your products floating around making them more prone to damage. This is why it is advised to brands about using the accurately sized box that fits perfectly to your products.

We have a solution to ease you out a bit, custom packaging boxes can be quite helpful for you in fulfilling this pursuit. Custom packaging not only allows brands to follow the latest and relevant trends regarding packaging designs but also allows brands to get custom dimensions.

These boxes are specialized to fit your products perfectly without the need to be altered. Your brand only wants to input the set dimensions according to your product in the quote section and your customized packaging boxes specially tailored according to your products will reach your doorstep in no time.