From Concept to Creation: Designing Custom Retail Packaging That Works. 

Custom retail packaging will help you to integrate all the technical needs of your product with brand identity and creativity. It’s a process that starts from a simple idea and ends with professional-grade packaging that not only meets your entire requirements but also fascinates your customers to pick up your product from the retail shelf. 

Let’s navigate through the packaging journey from a concept to the creation of custom retail packaging for your business. 

Building Relevant Information Architecture 

In this step, you need to collect all the relevant information about your product, buyer, and market trends so you could have a robust idea about the types of measures you need to take. 

What is the Product?

It’s all about getting a clear idea about the size, shape, and delicacy of the product. These aspects will help you to determine the logistical necessities for your product packaging. For instance, in the case of a delicate product, you need a kind of custom retail packaging that must be strong enough to stay against all odds. It could be corrugated boxes with inserts or rigid boxes because these are sufficiently sturdy to provide ultimate protection against all damages. 

Who are the Buyers?

It is the process of figuring out the demands and desires of your customers that begins with the basic question about age, gender, interests, and income details. If your customers are adults you need to use larger-size typography. In the case of children, the focus must be on using attractive and unique 3D design elements. 

How to Overcome Competition?

You can use futuristic designs with different styles of packaging like display boxes, or dispenser boxes. It will support your product to stand out. When you are choosing the style make sure that it must be stable enough to stack easily on retail shelves. 

What is my Budget?

If you are a small business, you will have a limited budget for packaging. It is important to plan your spending on the packaging and try to find ways how you can get your retail boxes at competitive prices. In order to achieve that brands usually order in bulk which is very helpful in saving a lot of money. 

Incorporate Your Brand Requirement 

Add the design elements and colors that represent your brand properly in the market. These are the necessary aesthetic aspects that will assist your brand to stand out.  

Color Scheme

Choose the signature colors of your brand and ensure to obtain the same in your packaging by using CMYK values or the Pantone Matching system with your packaging vendors. 

Logo

Print your brand logo on the retail packaging boxes for easy identification of your business or product by your customers. Ask your packaging vendor for the vector file of the brand logo so you may use it in the future when necessary. 

Fonts

Use a stylish font that is not only readable but also represents the tone of your brand as for speaking the funny tone of the brand use Planet Benson Two or Heavy Heap fonts. 

Evaluate the Packaging 

This is the final step where you analyze whether your custom retail boxes are working or not. You set the criteria for evaluation on the basis of feedback coming from the retailers and customers. It will provide you with information about the compatibility of packaging with the product and valuable insights to improve the design of the retail boxes. 

Final Conclusion 

Designing custom retail packaging boxes required essential prerequisites to meet like product specification, competitor analysis, and customer behavior. When you incorporate all the knowledge during the creation process of the packaging, you get the boxes that have the potential to stand out in the market.