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Do you think that packaging has no role in the positioning of your brand as successful? Without communicating with your customers, it’s impossible to become a successful brand. Custom packaging boxes are a powerful tool to effectively communicate with your customers by choosing the right typography, design, material, and style to reflect your brand identity.
Let’s delve into the details of how custom packaging boxes speak volumes about your brand.
These are the styles of the text printed on the custom packaging boxes. A specific choice of typography is an efficient way to deliver the tone of your brand. For instance, if you are a chocolate brand with a witty tone, you must choose the typography accordingly to your custom chocolate boxes. The best fonts for the same purpose are “chocolate bar demo”, “Heavy Heap”, and “Duality”.
In the case of a serious tone, different styles of text are used to indicate the tone of your brand.
Brands usually select designs for custom packaging boxes that resonate with their brand image and reputation. If a brand pledges to its customers that it will introduce new and innovative solutions through its products, it must be reflected in the design of its custom packaging. So in the case of packaging, using a futuristic and modern design for your packaging boxes will be enough to align with the commitment to your customers.
On the other hand, if you are a brand that builds its image as the propeller of history, using vintage designs with other design elements will do the job for you.
A luxury brand with high-quality products uses luxurious custom rigid boxes to reflect that they are a luxury brand overall from packaging to product.
If you are a type of brand that is devoted to a “going green” campaign, using biodegradable Kraft and corrugated material is a great option for you. Using these materials is sufficient for your customers to know about your brand’s stance on contribution to the safety of the ecosystem and global warming issues.
The brands aiming to be identified as transparent and trustworthy by their customers use the same style of boxes for their products to reflect the image. The window boxes are a great way to invoke transparency in the customers because the product can easily be analyzed without unpacking.
If the brand is identified as manufacturing products that are user-friendly, the gable boxes with handles can be used as boxes style because it makes it easy for customers to carry the product. There are a lot of other types of boxes like sleeve boxes, tuck-in, and dispenser boxes to deliver a unique brand identity with box styles.
Custom packaging boxes have plenty of space to print the brand logo. With printed logos in prominent places on packages, your customers easily recognize your brand. That helps to make your brand more memorable for your customers.
Visual marketing has great potential, as according to neuroscientists from MIT, it only takes 13 milliseconds to process a visual image like a brand logo which is way less than processing text.
Brand identity is a valuable asset for any company. So everything from the typography, design, shape, and style of the custom packaging boxes are strategically collaborated with each other to build the right image for the company. Packaging boxes are a powerful tool for communication with your customers without missing the mark for any brand.
