How Stand-Up Packaging Pouches are Taking the Market by Storm

The market is shaped by the demands of the customers and what they find convenient and beneficial. Recently, one thing that symbolizes ease and convenience to the customers is stand-up pouches. Despite them being around for decades, they have come to customers’ attention only now due to the public’s concerns for efficiency and waste reduction. Stand-up packaging offers convenience and flexibility while being a trendsetting design. They are loved for their multipurpose utility, for instance, they can be made into re-sealable packaging by adding zippers and spouts and can contain liquid, solid, and powdered content as well.

To know more about the reason behind the rise of stand-up packaging design, join us for the rest of this article as we discuss its pros and cons:

Pros of Stand-Up Packaging:

Stand-up packaging can be profitable to brands and companies while also beneficial for customers making it a popular choice on both ends. Stand-up pouches can be useful a great deal, depending on your products. Here are a few pros:

• Re-sealable: Customers are looking forward to packaging that is a solution to environmental problems, instead of creating new ones. A packaging that offers more than a single-use and can be used again and again, not only saves the waste of packaging but also the product inside. By using slide zippers and easy opening seals, they help preserve perishable products and edibles. They also make the products more accessible for people with limited abilities.
• Transparency: Appreciated endlessly by all customers, transparency is a feat made easier to integrate into your packaging with stand-up packaging. Everyone wants to have a preview of the product they are about to pay for, it reassures the customers of the quality of products. A research article by Forbes reports, “Going beyond just the listed ingredients on the label, consumers also want to see the physical product before purchase.”
• Recyclability: Stand-up packaging often comes in recyclable forms or can be made with materials that are either recyclable or environment friendly. This is a key role that packaging is supposed to play in the restoration of environmental health. However, this does not mean all stand-up packaging is safe, the story ends when it comes to multi-layer packaging that contains foil and other non-recyclable materials for protection.

Cons of Stand-Up Packaging:

Let us be honest, if stand-up packaging was the saint of all and a one-solution-fit-all choice, then every manufacturer would have adopted this design. When it comes to limitations of stand-up packaging, there are a few involved in the manufacture and filling process:

• Budget Denting Machinery: The types of machinery that are involved in the filling process of stand-up packaging are quite different than those traditionally used in the packaging industry. Yet the bigger problem is how these machines cost big bucks which not all businesses can afford, hence limiting the accessibility of SUPs.
• Time Consuming: What the other packaging offer is the efficiency of time, where stand-up packaging takes up comparatively more time to carry out the filling process than other packaging methods.

With the given pros and cons, we hope you have been helped at the least in choosing the suitable packaging for your products. Every packaging method has its own benefits and limitations. Nevertheless, stand-up pouches are making their place in the market and becoming more and more popular each day. One can only hope the advances in technology can finally overcome the mechanical limitations of this packaging.