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The entertainment industry is more about delivering an experience rather than selling. The marketing strategy, in the entertainment industry, differs from how marketing for retail is handled. The customers have far higher expectations for the packaging and promotional items and unlike other industries, the entertainment industry needs more than just convenient packaging. The packaging needs to deliver a feeling that makes the customers feel the presence of the movie, TV series, or video games they are about to pay for. Most customers have their favourite movies or TV shows that they expect to get in a packaging that speaks to them. Any shortcoming in making the right packaging can be an injustice to the customer’s dedication and lead to their disappointment.
We have come up with a guide that makes sure your entertainment packaging is nothing short of otherworldly and exceptional. Let us begin:
Be it video games or any other form of entertainment, all are aimed to bring out the emotions of the audience. They get to experience either happiness, sadness, thrills, horrors, or romantics. Now ask yourself, does the packaging deliver the emotions that the content does? Is the packaging in agreement with the content?
Packaging in entertainment goes beyond mere protection, papers, and bland boxes. It has to be a reflection of the genre that the content belongs to because it is something the consumers take notice of.
Interactive packaging is a tool of customer intrigue and a great indulgence. This helps establish a relationship between the customers and the products. When customers come across interactive packaging, they are most likely to spend more time with it. There are two ways that your products are helped by interactive packaging. First, it creates a memory of the experience, the excitement that builds up during the revelation becomes unforgettable, second, the experience allows the memory to last longer thus the customers can remember the product more often. Interactive packaging can include booklets, opening flaps, and hidden sleeves, etc.
Another result of dull packaging is when the product packaging fails to grab the attention of its customers. your entertainment packaging must be visible, compelling, and outstanding to secure some time with the audience. Visibility is important to the entertainment industry since most of the experience is only revealed post-purchase; it is because unlike retail products, the customers do not know what the contents of the CD, DVD, or video game are.
More than most scenarios, the packaging quality matters most in the entertainment industry because of the long periods that the customers are intending to keep their purchases. Most customers are fans that want to make a collection of their favourites and also keep them alive throughout the years. Now the question is, is your packaging good enough to hold out for the long term? The durability of your packaging will also be a reflection of your brand image; the cheaper the product packaging, the worse will be the impact on your brand image.
Audiences are invested in their favorite entertainment franchises and want no hurdles in their way when it comes to getting the full experience. Your packaging of entertainment products should be an invitation in itself, one so irresistible that delivers the idea of the content at first glance.
