How to Identify Your Packaging Burnout & When to Change It?

Packaging is one of the most vital elements of product success. It could evolve with new arising situations and trends as more competitors are pouring into the market every day. Your product’s packaging can be designed, customized and manufactured in a unique way and according to the customers’ needs and desires, kicking the rivals out of equation.

Are you wondering why the packaging that used to give you massivesales, just stopped working now? Let us help you to figure it out by sharing the obvious fatal signs to curb and save your brand reputation and image with custom packaging. 

1. Product Damaging Become Frequent 

If your product damage becomes substantially high during transit when everything is the same, you need to focus on the design of your packaging. Look at the dimensions of the product and packaging, if there are excessive empty spaces that need a higher volume of air pillows or foam peanuts than normal to fill the gap, it’s certainly a strong sign to customize your product packaging size immediately. 

2. Don’t Align with The New Trends 

Trends are all about following a certain fashion style or entertainment that warmer the temperature and is helpful in mobilizing the community on that cause. You can reflect all the trends by using different relevant designs for the event in your packaging. It will attract a like-minded audience and convert them into your customers because you provide them on time with what they desire. 

3. Fail to Overcome Rising Costs Due to Recession 

Recession affects the purchasing capacity of customers due to inflation and the shrinkage of their incomes. If you don’t focus on the phenomena and take some measures to decrease the cost of your product, it’s probable that you are going to be hit by the lower economic wave. The best way to face the challenge is to choose packaging materials that are cheaper than others. Use Kraft packaging material for your product packaging because it is available at competitive prices.  

4. Missing the Point of Purchase Impression 

If your product is not grabbing the attention of your customers even if you place it at the point of purchase, it means that you need to change the packaging according to the customer's demands. You can analyze their demands by looking at their response to the same product category and their preferences in choosing the product. It is also feasible to conduct a survey and incorporate all the insights into your packaging to become a favorite brand of the customers. 

5. Competitor Analysis for Change in Packaging

It’s important to keep an eye on the competitor's efforts for packaging. If they are actively investing in packaging and customers are also giving a positive response to them, you need to reconsider your packaging too. Don’t miss the ride by sticking to your previous packaging design. When you refresh your product packaging, it will help you to avoid suffering from the downward spiral of lower sales. 

Conclusion 

Poor packaging has adverse side effects that typically appear in the form of product damage, losing customers’ interest, and lower sales. This needs to be addressed timely before it starts deteriorating your brand reputation and image. Brands usually diffuse the whole situation by reconsidering their packaging design, style, and material to transform the customer's experience with their products.