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How to Make Candle Boxes Perfect for Your Candles

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Numerous beauty and health trends are set around the year and a few of them stay with us. One trend that came and has still managed to stay in the game is the use of scented candles. The use of these candles is promoted for relaxation and meditation; some are made especially for bathing sessions. These calming candles are still a huge trend since people are still facing anxiety and pressure from the events of the COVID-19. Gifting scented candles with different moods have become a custom now.

Since candles are highly appreciated as gifts, the packaging should not fall anything short of the products either. We have a few packaging ideas for your growing candle business :

Candles are Fragile:

Most candles come in glass containers, while few in wooden or tin containers. Customers are going to use these candles multiple times and on multiple occasions. This means they are most probable to handle the candles a lot; this puts the containers and the joy of a relaxing bath at a risk. As long as you are not willing to tarnish your customers’ experience, you ought to reconsider your packaging options.

Among the multitude of packaging options and customizations, you have multiple choices when it comes to packaging material. Make sure to choose a box material that is sturdy enough to protect your candles against falls and damages during transit and shipment.

Customization:

The best card every brand and retailing business has up their sleeves is the customization of product packaging. Since customers get to have no interaction with the products before they have bought them, the packaging needs to be alluring enough to assure the customers of the quality of what lies inside. Your brand can also take advantage of this opportunity to make better sales.

With a variety of affordable and quality printing options, customization is not a huge concern for brands now. Take digital printing procedure, for instance, it has allowed businesses to create striking packaging at affordable rates.

Value Your Customers:

Packaging is not all about a box and the quality of the box. Let us take an example from established brands; most choose to appreciate their customers’ purchase with complimentary items and packaging inserts. Gestures of this kind ensure customer loyalty to your brand and increase their chances of buying from you again.

You can also use thank you cards and notes as small gestures of valuing customers and use discount coupons on holiday seasons.

Intrigue the Customer’s Senses:

You might have seen packaging boxes with different coatings. Some are matte and some shiny or glossy. These coatings not only protect the packaging from potential damage but also adjust the packaging feel according to your brand’s message. For instance, matte coatings are mainly used when brands want to deliver a calm, serene, and deluxe sensation, if the picture suits your brand, you can try it too!

On the other hand, glossy finishes are used to give the packaging a professional look and when products are meant to shine for attention. Different packaging choices depend on your brand and how you choose to portray it. Make sure to share your brand’s message with your packaging supplier in order to get the parameters right.

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