Every year, more than 50 percent of new products fail. The reason is simple: Most customers don't have the time or energy to evaluate the advantages and disadvantages of the products in their shopping carts, so they use a shortcut to make their purchase decision. That shortcut is your product's packaging.
Box Packaging is an influential tool because it tells consumers why your product and brand are different in the market. An appealing box packaging captures a customer’s attention towards a particular brand, stimulates the consumer perception regarding that product and increases its value. Some of the important points are described below that tells how custom box packaging can be a helpful factor for your business growth.
Improve brand perception with Custom box packaging:
As a business owner or business entrepreneur, there are many ways you can consider in which a value can be added to the particular brand for your customers. One better and simple way is to make use of great quality custom printed boxes to imprint a good perception about the brand in the minds of the customers.
Custom Box packaging that is distinguishable among certain brands, can give an identity to a product and helps the consumers to decide which product to buy from a wide variety of similar other products.
Custom box packaging also helps match the packaging to the product contents and size, decreasing overall waste by excluding excessive material. Custom box packaging which is made from environmentally friendly material also enhance the eco-friendly nature of product packaging. Consumers rank environmental friendly packaging as a prime desire when they shop for products.
Building Name Recognition, Enhancing Perceived Value and to Make a Lasting Impression towards the customer, custom box packaging is a perfect choice for your brand to stand out.
Increase Sales and revenues:
It is a well-known fact that people always spend money on things they value. Offering your products in high-end custom boxes with great appeal can boost sales by subtly suggesting the product Inside is also of great quality. Custom boxes with creative design can attract maximum customers which ultimately increase the overall sales of the product.
For instance, make a close comparison with the packaging between the cosmetics available in local outlets and those found in high-end department stores. The high-end department store products are able to command a higher price partially because of how customers respond to the unique way they are presented.
Promotional part & purchase decisions:
With the customization in box packaging, most of the companies appeal their customers through advertisement and by relating their product with the vibrant and high-quality box packaging. Normally, customers get a clue from the commercial of the product that how could it be beneficial for them; so a customer may divert its decision to purchase the product just by improvising a good perception from the promotion.