Packaging Differentiation: 4 Cool Options to Strengthen Your Brand

Packaging differentiation is a term for how any packaging must be diverse from one another. This is about the product’s image-building, protection and, highlights in a vast range of markets with thousands of different competitors.

With the association of unique features/characteristics for the product, Brand owners will always want their products to create instant recognition and authority with their niches, leading to high revenue & increase in product visibility & credibility.

So let’s check out some key points of packaging differentiation:

Go For A Branded Packaging

Branded packaging is a packaging where the goal is to get a good experience when a customer interacts with that product. Retail shelves are aligned with several products that are often similar, but only a few products are noticeable due to their branded packaging.

Take an example of cosmetic products i.e. lipsticks as an example, their packaging consists of information like fancy fonts, graphics that slightly resemble hand-drawn pictures to get customer’s attention. Other companies will use a combination of colors, logo and packaging finishing like embossing or debossing to making their product more visible from others.

Create An Eye-Catching Mix of Color Patterns

Different products always have an interesting mix of color patterns, suitable for their brand image. This also includes the packaging finishes like glossy surfaces that were once difficult to print. The right pallet from specific shades, highlights, and, sometimes the texture can be the next important aspect of your product.

Most bakery boxes use the color brown and its variations of different shades are common. But often a few companies can make different color boxes, which allow them to make their brands captivating.

Selecting from Box Styles

A quick way to get the customer’s attention is through box packaging style. Normally, some items can have the same type of packaging box styles like two-piece box packaging that can be used for apparel and perfumes. However many prefer to use different variations for their products.

Some Slider Boxes can are common with apparel, bakery boxes are tuck boxes with auto-lock, cigarettes are always found in flip-tops.

The durability of the Packaging

Any custom packaging that is manufactured for any particular product is always tested durability, security, and, safety. This to prevent products from sabotage and damage from the environment and other hazards. They can be used as decoration or integrated within the structure of packaging.

Fast food items like burger, wraps or bakery items are protected via cardboard boxes, cigarette packaging has a double barrier and a lamination layer is present for box packaging containing electronic pieces.

Packaging differentiation helps your product to transform into a strong brand. As long as you have branded packaging that has excellent colors, accessible box style and your packaging is durable enough to make your customers content with it.

Consider the options for your product and make the right decision for your product.