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It will be a horrible situation when you finalize your packaging but would be rejected by your customers or government bodies. Either you were unable to align with the rules & regulations of the packaging or fail to make your packaging sufficiently appealing for your customers.
You can avoid all these sorts of scenarios by using a packaging prototype before finalizing your packaging boxes. They are available in physical or virtual forms with 2D and 3D models. It will give you a robust idea about your packaging.
Let's get into the details of a roadmap for getting successful packaging.
These are packaging replica that is produced on designing software by the experts or in some situation on paper. These can be shared from a distance and exhibited on computers both in 2D and 3D forms for saving time and money.
The D is representing a dimension here. In the case of a 2D packaging prototype, you can visualize them on screen without any rotation. However, 3D is more versatile, you can see all sides of the packaging prototype because of its rotation.
You consult with your packaging supplier or manufacturer for two to three physical packaging samples with variations in designs, sizes, and shapes. You can visualize your packaging in concrete form and insert your product to ensure its size is accurate.
In order to analyze the behavior of your customer, you can place your packaging boxes in any retail store for such responses. If your packaging boxes are successful in grabbing the attention of your audience, it’s a clear sign packaging design and style are right. You can repeat that experiment with two to three different packaging prototypes before choosing the one for your product.
The most crucial element for packaging design is that your customers must recognize your brand. You use your brand logo, stylish typography, and all design elements with unique colors on the packaging prototype while placing your product on the retail shelf. If your customers are recognizing your brand and picking up your product, it means that your packaging needs to be finalized now.
Every government has some restrictions regarding the usage of some chemicals at any stage of packaging. Meanwhile, the USA also restricts the usage of lead, asbestos, and mercury according to Toxic Substance Control Act.
If your packaging includes any of the above substances even during the process of printing, the whole packaging will never be legalized by the government. So it's important to choose the right packaging manufacturer and supplier who strictly follow those rules.
Both virtual and physical packaging prototypes are a great way to choose the right packaging for your product and brand. It is the process of deep testing by checking all the parameters from customer response to rules & regulations of the government body. Additionally, choose the best custom packaging company for getting the samples of packaging so that you are able you get the exact final packaging boxes.
