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The packaging industry has been evolving rapidly in the last few years. Business owners are more inclined to green packaging solutions. Because of eco-friendly packaging boxes, they have witnessed growth in retail magnitude, an increase in customer purchasing power, and improvements in manufacturing processes. Today, custom made packaging boxes have become essential in all application industries like healthcare, food, and consumer goods, etc. The packaging trends vary according to the varying requirements of the customers.
Every day innovative products have been introduced in the markets. To meet the ever-evolving demands of packaging manufacturers are taking initiatives to bring to light new packaging trends like adopting “green packaging” that can be recycled. In order to layout packaging trends, the manufacturers are performing quantitative and qualitative assessments, geographical analysis, and analysis of market dynamics. We have listed some of the important custom packaging trends that should be considered for this year.
We can no longer deny the importance of E-commerce in this technological era. Online purchase has been emerging with time. People are more likely to buy from online stores rather than visiting shops and then purchase an item tiring themselves. All the virtual platforms like Amazon make sure that the product reaches its final destination without damage. For this purpose, retailers are trusting custom made packaging boxes. They are reliable and durable because of the material used for their manufacturing.
For e-commerce retails the most appropriate packaging materials are cardboard, Kraft, and corrugated. All these mentioned materials are highly suitable for fulfilling the packaging needs of custom shipping boxes. Especially, Kraft and corrugated have high strength of resistance and moisture. They also high elasticity which means they can endure any kind of pressure. Corrugated shipping boxes keep the products intact and protect them from breakage and damage during transportation.
You can also use a fence or partition/ inserts if you are shipping delicate objects. Test your custom packaging before delivering the order. For example, Amazon has set the criteria for a 3-foot drop test that ensures packaging reliability.
Plastic packaging was causing serious problems for the environment. Therefore, after a lot of discussions, it is evident that there must need improvements to resolve these issues. Recyclability is the solution to all the problems that business owners are facing. Recyclability results in the sustainability of the brand. Companies should opt for 100% recyclable materials so that they can preserve the environment. The demand for recyclable materials become higher than ever in 2020. The most prominent recyclable materials are Kraft, cardboard, etc. They are biodegradable and obtained from natural woods. That is why they can easily be recycled and reused. Recyclability results in cost-effective custom packaging. Moreover, this trend will help the brands to make their reputation high with their environmentally-friendly credentials.
Aesthetics plays a crucial role in the packaging industry and is a great trend in the 2020 packaging design. Packaging aesthetics is vital in snapping the customer’s eye instantaneously. There are infinite options are available in the market to customize your custom packaging boxes. Hot stamping, etching, screen printing, metallization, embossing, debossing, foiling, and anodizing are a few of them. Similarly, there are a number of top-quality printing options that include digital. Offset, raised ink, silkscreen, etc. But keep it in mind that do not overdo anything. Be minimalist with your approach. Less complex packaging always attracts more customers than over-engineered packaging.
