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According to one research report of Grand View, the global smart custom printed packaging is anticipated to grow by more than 20 billion in 2025. This shows that smart packaging is expected to grown not only in 2025 but also in coming years as well.
QR codes for smart packaging revolutionizes customer interactions with your brand. It reinforces brand identity and improve customer experience in the longer run. Brands should use QR codes on their product packaging to target mobile-first audience and build a unique brand identity. Keep reading!
Custom packaging QR code is one that delivers and communicates relevant product details with customers to help learn more about product along with its uses.
Also, QR codes act as a valuable medium for sharing any type of information with customers. QR codes not only revolutionizing the packaging industry but also increase brand sales and customer loyalty.
If you want to increase your brand ROI and boost sales, you should incorporate QR codes as smart packaging technology on custom printed boxes. QR codes are the latest smart packaging technology to benefit your brand in multiple ways.
Here are 3 prominent ways to increase sales and get better ROI.
Integration of QR codes on product labels and smart packaging can associate to detailed product information like manufacturing dates, expiry dates, nutritional facts and usage instructions. Nowadays, customers want to know what goes inside their products.
The more information you provide your customers in the form of QR codes, there are chances that they will likely buy product from your brand. By implementing these things, QR codes both directly and indirectly build a better customer interaction with your brand.
65% of brand’s success depends on existing customers. As we earlier stated, QR codes for smart packaging can help brands boost sales and enhance customer loyalty. QR codes for loyalty programs can help identify customer, their likes, pain points and requirements.
For example, by placing QR codes on custom food box packaging, you can encourage foodies to scan them. Link your QR code to a landing page that is committed to loyalty programs like coupon codes, discounts, or free product trials. This approach works wonders with both existing and fresh customers.
QR codes can lead to amazing content like videos, virtual tours and tutorials that enhances overall customer engagement and providing value-based experiences. Additionally, you can use QR code to link to your social media handles on twitter, Instagram and Facebook.
Starting communication help greatly in understanding customer needs and retargeting them to serve better. This thing is not only different from competitors but also help you generate more sales and get good leads.
In conclusion, QR codes are revolutionizing smart custom printed packaging by enhancing consumer engagement, improving supply chain transparency, and offering real-time access to product information.
As businesses find innovative ways to connect with customers, QR codes provide a seamless experience between the physical and digital worlds. They enable personalized marketing, authentication, and interactive experiences, making packaging more than just a box.
With advancements in technology, the adoption of QR codes in packaging will continue to grow, driving efficiency and sustainability. Incorporating QR codes in packaging strategies is not just a trend but a necessity for brands aiming to stay competitive in the evolving digital landscape.
