Spot Varnishing: A Touch of Class for Custom Paper Packaging.

Product packaging plays an important role in capturing customer’s attention, boosting sales, and enhancing overall brand identity. Do you want to make your packaging stand out with a unique & textural effect?

Spot varnishing is one of the latest printing techniques that can be applied with glossy & matte ink to specific packaging areas. Also, it can be used to highlight your brand logo, name, and overall packaging aesthetics.

More than this, let’s dig into details of how to spot varnishing adds a touch of luxury to custom paper packaging.

What is Spot Varnishing?

A varnish can be done with glossy, matte or clear ink that is applied on a printed surface of paper packaging material. Spot varnishing create unique and visually appealing texture on paper packaging material that adds a touch of elegance.

No doubt, spot varnishing is expensive and time-consuming process as compared to digital printing. But if you do it in the right way, you can literally make your packaging alluring.

Benefits of Spot Varnishing for Custom Paper Packaging

Varnishing is the special printing effect that can easily enhance overall packaging aesthetics and easily grab customer’s attention. The following are the main benefits of spot varnishing for paper packaging:

1. Enhanced Visual Appeal:

Among competition, it’s crucial to make product packaging stand out. It can be easily possible with striking and unique print/ design effects. You can enhance the overall visual appeal of your packaging design by highlighting specific packaging elements like logo, text and graphics.

Also, other than visually appealing textured and graphics, you can go for striking designs. Striking design help you promote your products in the competition.

2. Increased Durability:

While using spot varnishing into your packaging design, you need to maintain durability. It means that make sure that no edges and corners get damage when applying spot varnishing.

In this way, you need to provide protective layers to areas susceptible to wear & tear. With increased durability, overall packaging shine and visual aesthetics won’t get deteriorate.

3. Tactile Experience:

Spot varnishing will give your paper packaging a tactile touch that help you differentiate your packaging from competitors. You can go for different types of varnishing like matte varnishing, UV varnishing and gloss varnishing. Like other types of varnishing, spot varnishing is the most popular varnishing used in packaging industry.

Spot Varnishing Applications

1. Highlight Key Components:

With spot varnishing, you can highlight key components of packaging design. For example, if you are cosmetic brand owner and want to create a subtle impression, you can easily do it by going for super matte spot varnishing.

2. Add Unique Texture:

Spot varnishing can be used for cosmetic and food packaging where you want add a touch of luxury and highlight packaging design elements.

3. Complement Design Elements:

When you do not have any latest packaging idea in your mind, you can go for spot varnishing by complementing different design elements.

The famous design elements are vintage, modern and minimalist. Vintage and modern design is suitable when you want add a touch of luxury and minimalist design is suitable only when you think less is more.

4. Protect & Enhance Overall Look:

Spot varnishing can easily protect and enhance overall packaging artwork. It not only increases the overall perceived value of your packaging design but also it appeals to various customers instantly.

Factors to Consider When Choosing Spot Varnishing

The following are some essential factors that you keep in mind when choosing spot varnishing:

• The budget is the first factor you should consider when going for spot varnishing. No doubt it’s costly but you need to ensure earlier whether it’s easy for you to manage other packaging costs.
• Check the desired visual effect whether you want to go with matte or glossy finishing. Both are suitable but you can check their pros and cons earlier.
• Compatibility with packaging material and printing method.

Final Thoughts!

Spot varnishing is a simple yet amazing finishing technique to make your custom paper packaging stand out. It adds a touch of sophistication, increase durability, and creates an amazing tactile experience for your customers.

Whether you are looking for a luxurious or a minimalist aesthetic, spot varnishing can be customized to complement your packaging design. Contact us today at YBY Boxes USA to get custom printed paper packaging with unlimited spot varnishing and coating options at affordable rates.