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The coating is a post-print process that adds extra features regarding the appearance and functionality of the packaging. Brands usually invest in special coatings to increase the aesthetic value of the product because a better appearance always acts as a silent salesman in the retail store. It also aids the customers in making purchase decisions about the product without any hesitation.
Now let’s get into the detail of how brands use special coatings to refine the packaging design that enables them to showcase the products more effectively.
When you use UV coating in your packaging design, it will highlight a certain region of the packaging. It could be your brand name or the name of the product. This strategy will help to exhibit the most important information about the product to the customers. On the other hand, it retains the freshness of the design by hindering the print to get fade over time.
Hot foil stamping makes your packaging luxurious and elegant. You can direct the foil layer in the form of text or any design element to bring everlasting effects on your customers. These foils are applied by using heat and high pressure. They are durable enough to stay on the surface of the packaging for a longer time.
Brands also use embossing and debossing to make their design more creative and innovative. In the case of embossing, the text or design elements are raised towards the viewers and debossing offers the converse effect of embossing by sinking the elements into the packaging boxes. It’s more eye-catching for the buyers because of the addition of 3D design features.
When you use lamination or glossing on the surface of the packaging design. They not only protect the design elements by making it water resistant but also transform the look of the packaging with the inclusion of new features like shining.
The effect of the special packaging becomes more influential when combine with the unique style of boxes like window boxes, sleeve boxes, etc. They are useful for enhancing the functionality of the packaging without compromising on the appearance of the custom packaging boxes.
According to Lorraine Carter, an expert in brand building, choose the design elements including special coatings that are relevant to your brand persona, promise, and core values. The packaging design must stimulate the positive emotion in your customers through the specific tone of your brand such as simplicity, a sense of fun, elegance, etc.
If your product's main selling points are the impression of heritage, or antiqueness, using embossing and debossing is the right choice for you. For providing a luxury experience, you can use hot foiling stamping and UV coating in your packaging design. Conversely, use lamination to represent your product, if your focus is more on the economical pricing products.
As a brand, you need to figure out what sort of characteristics your business tries to emphasize in the field that separates you from your competitors such as reliability, protection, tradition, luxury, etc. These features can be incorporated simply in custom packaging boxes because these boxes are adaptable to any design, shape, and size that could be refined more by employing special coatings.
