The Power of Bold Typography in Custom Printed Packaging.

In an ever-evolving landscape, packaging plays an important role in promoting products and boosting brand awareness. Packaging colors, designs and shapes, all are essential features but typography is one of the features that are often underestimated.

But the question is “why packaging typography often underestimated?” Most of the entrepreneurs believe only picture can leave a lasting impression. But the scenario is different as bold typography also plays an important role in capturing customer’s attention.

That’s why we have compiled this guide to share with you the importance of bold typography in custom printed packaging. So, let’s go!

Understanding Typography's Role in Packaging

Typography is not just about something that looks good. It’s all about choosing font type, size and design that best communicate your brand values. Without going for attractive and bold typography, you can’t catch customer’s attention just only with attractive design & shapes.

Here are some of the main benefits of bold typography are:

1. Influences Customer Decisions:

There are huge number of competitors in the marketplace and you have to compete them. For this, you can find the best possible way to differentiate your brand from others. With appropriate bold typography, you can easily influence the customer decisions by going for unique fonts and stylish texts.

2. Enhanced Brand Identity:

With time, enhanced brand identity is essential for brand growth and building effective customer relationships. Packaging typography has the potential to enhance your brand identity. The fonts and colors of textual content not only reinforces brand image but also describe the main values of your brand in front of customers.

3. Make Packaging Eye-Catching:

Alone typography can make or break your packaging design. Typography can boost the design of entire packaging and makes it more interesting, eye-catching and appealing. You only need to determine which typography type best suits for different product’s packaging needs. For luxurious items, go for stylish and eye-appealing typography.

4. Grab Customer’s Attention:

Capturing customer’s attention is not easy as it seems. Other than eye-catching designs and illustrations, you have to do more than that in the form of textual content. With different packaging typography design, you can convince them to buy your product at first glance with the help of typography. That way, you can create a stronger emotional bond with your brand.

5. Easily Convey Product Information:

Typography not only help in making your brand packaging alluring, eye-catching and unique but also conveys essential product information. Packaging that comes with clear product information and instructions help customers whether buy or not to buy product. While printing essential product information, don’t forget to use bold, simple and stylish fonts.

Conclusion:

Bold typography is more than just a design choice; it's a powerful marketing tool. By understanding its impact and selecting the right fonts, you can go for custom-printed packaging that demands attention, reinforces brand identity, and drives sales.

From influencing customer buying decisions to conveying essential product information, stylish typography is must for any brand. While incorporating bold typography into your packaging design, go for stylish fonts and attractive textures.