Top 4 Food Pouch Packaging Preferences

There are different variants of food packaging, bottles, glass containers and jars, cans, and boxes, etc. We are going to discuss food pouches that are also known as stand-up pouches in this article. Food pouches are suitable alternatives for most packaging options like plastics and jars since they can be custom printed and even custom made with recyclable or compostable materials. They fall under the category of flexible packaging and can be used to contain grains and snacks with more varieties of foods joining in every day.

While choosing your food packaging, the number of options to choose from are exhausting; only the protective layers/films are so varied that can spin one’s head. We have prepared a guide for what to prioritize in your packaging:

Preservative Barrier:

Every food retailer wishes for their products to have an elongated shelf life. However, it is crucial to know or at least have an estimate of the minimum shelf life requirement as well. We are not suggesting this to spoil your products; the longer shelf life you choose for your products, the more protective layers are needed, and the more layers you add the more will your packaging cost your business. It is suggested to choose a period in which your products are most likely to sell before spoilage.

Preservative barriers are layers of packaging added to keep out moisture and oxygen. The two main factors involved in the spoilage of edible products are water and oxygen. The protection of the layers depends on their thickness, materials, amount of each layer, and enhancing sealers and coatings.

Style and Dimensions:

There are different types of stand-up pouches as well and depending on your products and the packaging size, you can choose a suitable one. The style and dimension of your packaging, once determined, can help you settle on an aesthetically attractive design for your packaging. Knowing the design of your packaging based on the type of your products, either heavy or light, can help you improve the functionality of your packaging.

You should also pay attention to what packaging type is used by competitors since they are likely to have done their research in the area and have come up with the best option.

Buying Volume:

When it comes to buying in bulk, be it packaging or almost any other thing, the more the buying volume the cheaper pay-per-unit gets. The best part is that you would not have to worry about the storage or transportation of these packaging; since they are flexible packaging, their low weight and low space consumption makes storage and transportation easy.

Print Quality:

Print quality is what influences the two most important things about your products: product presentation on the shelves and the cost. The higher the quality of printing your packaging has, the better its chances of selling.

Mainly, there are two types of printing for flexible packaging: flexo and gravure.

Flexo has an average print quality with lower prices and comparatively quick production. On the other hand, gravure has high print quality with more cost and longer turnaround time.

Your product packaging is what customers use to judge your brand and products, making it convenient to use and pleasing to the eye might cost you a dime or two, but it is worthwhile.