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As 2021 wraps up, it's that time of year again when we take a glance at the whirlwind of current packaging design trends to see what will emerge in the market in the new year.
It has been noted that today's packaging design has to fulfill a double-duty purpose. More consumer products companies are selling online, sometimes completely online, with this rise in e-commerce, it is important that the product stand out in the market as well as online.
Here are some tips and tricks to hack the way to an attention grabber packaging that will help you efficiently boost your brand:
Just like when you wake up in the morning you want everything around you to be peaceful. Your customer should feel the same way about your product too. If your product has a crowded design it will not reflect well on your brand's image.
Companies and brands can opt for minimalistic designs which could highlight the key aspects of your brand. Consumers in 2022 are looking for positive vibes and if your brand can portray that by using earthy colors and minimal patterns, your product would become a customer favorites in no time.
For example, a cosmetic product with serene and calming colorways will make the product more attractive for everyday use. It is an experience that your customers live every day, so you should make it a lasting one.
When it comes to packaging, illustrations are a must-have. It aids in the efficient portrayal of the design's visual concept. By improving the product display, it strengthens both the imagery and the considerable elements.
Localized illustrations are a modern approach to design that ensures your visual information is properly tailored to the expectations and standards of your target audience in a specific region.
An appropriate design, taglines, and colorways have the potential to make or break a product. According to the cultural and functional preferences of people, submitting your product's packaging according to the cultural and functional preferences of a region can boost your reach.
When the packaging texture provides sensory information about the product texture, the consumer develops expectations that will or will not be supported during consumption of the product. Structural packaging breaks packaging tradition and makes sure the packaging is accessible to the unique needs of every consumer regarding age, gender, and disability.
From a 3D print design to varnish printing and a gold foil embossing, you can add new designs that can make your product stand out on the shelves without a compromise on quality.
If your product can talk to the buyer and eloquently explain the objective of your business, sounds wonderful, right? Instead of directly speaking to your customers, your product might talk to them indirectly through eye-catching designs and bold typography.
When something large and vivid quickly attracts our attention. This trend challenges common perceptions about fonts, under which the font is viewed as a work of art rather than a tool for reading.
As a result, using bold and current fonts on bespoke packaging is a delicate method of toying with typography and filling the empty spaces without overcrowding the design.
The QR code, which is becoming more popular, has now been featured in packaging design also. Because of the emergence of connected packaging, that QR code is now a versatile serialized QR code.
Each serialized QR code operates in the same way as a thumbprint, allowing you to identify and communicate specific information about each package. This helps to prevent counterfeiting by contributing to product verification and promoting accountability between the product developer and the client.
In a conclusion, interactivity is the key to technological invention and packaging design trends in the future. Customers' interaction with items is also increased as a result of this, as when you place your smartphone near your products, it begins to communicate with you. This is an effective way to inform the buyer about your product and satisfies their interest.
