Top 6 Trends in Food & Beverages Custom Packaging Boxes

Custom packaging boxes are among the best storytellers, it narrates about what the product is, the sole purpose of it and how does it help in communicating a brand’s value proposition. In the tough and competitive landscape of marketing, where countless new offering appears in the shelve each week, standing out from them becomes more difficult than ever.

Recently a lot of Food and Beverages brands are doing experiments with several innovative and enticing approaches to the packaging design, in a both aesthetic and functional sense. So this year 2020 will be seeing a lot of more customizations that will be a spectacle.

Here are some of the new hottest trends among roaming the horizon of the market. Designers are looking forward to seeing it dominate the market, the year ahead.

Metamorphoses

Metamorphoses refer to where one element goes through a transformation into another element. In a design sense, one element transforming into others will create an optical illusion further adding interest and drawing power to gain customers. This allows a view of more intricate details of the packaging. It can be both complex and minimalistic, as 2020 rolls on expect to see a more artistic bohemian trend in several packaging boxes to stand out among the others.

Maximalist Packaging Design

Maximalist designs seem to be the focus of some brands and companies. A counterpart of minimalistic design choice, It makes up for a more robust and over-the-top design for the packaging boxes. Expect to see more packaging with luxurious, attention-grabbing imagery with the use of richer but intense colors and full of details.

Retro-Futuristic Designs

Expect to witness a gradient trend of packaging boxes that pairs the retro and futuristic elements together to create outstanding designs that appeal to the customers. Retro-Futuristic design is a combination of evoking a feeling of nostalgia and anticipation meshed well together.

Ecologically-aware packaging

As the climate crisis looms all over the world, marketers are increasingly searching for eco-friendly alternatives that are more ecological and plastic-free to current packaging materials.

This trend will continue to be pursued as brands will explore using eco-friendly materials in their packaging boxes and making it easily recyclable and lessen the materials used in the packaging design or even preceding packaging altogether.

Transparent packaging

Using transparent packaging, showing off a product’s color is an already popular sector of skincare and beauty. Food and Beverages brands are also incorporating this trend in their packaging for a while now. By layering the design elements into the transparent materials using food or beverages adds to the contrast and pop.

It is the most impressive trend, due to having a minimal approach to the design process, also it places the product itself front and center. Without the compromise on the visual impact, your product will garner the best customer experience.

Skillfully structured layouts

This packaging trend is focused on how a brand’s selected typography is used within the broader design.

This trend focus on the brand’s selected typography is used within the broader design like text, for example, is typically comprised of a variety of interesting and unique font combinations separated by clear lines that divide the space into balanced and neat layouts. Giving the customer ease in readability and a sense of structure that appeals to customers. The minimalistic approach is taken to the rest of the design.

So, there we have the current trends you should look out for and seek for your product you can even use multiple choice in one. Custom packaging boxes industry benefits from diversity available in the market as many businesses from old or new, big or small, etc. aim to be the best in the whole market.