Top 7 Mistakes to Avoid When Designing Custom Sleeve Tray Boxes.

Unique and stylish custom-printed packaging design not only grab customer’s attention but also help you retain your customers for a longer time and increase brand sales.

Custom sleeve tray boxes offer a premium presentation for your products. But with so many design options, it's easy to make mistakes that can obstruct functionality and brand impact. 

This guide will help you navigate the design process by outlining the top 7 mistakes to avoid. By knowing these mistakes earlier, you can design your sleeve tray boxes that not only look stunning but also effectively protect and promote your products.

What are Custom Sleeve Tray Boxes?

Sleeve tray box packaging includes a tray and sleeve to give customers with slide to reveal the unboxing, also known as drawer packaging. Also, this type of packaging can create a unique unboxing experience and can help you make your product packaging stand out in the competitive marketplace.

1. Neglecting Functionality:

Packaging functionality matters a lot especially when you don’t want to compromise on aesthetics and protection. If you want to make your sleeve tray box packaging durable, protective, and aesthetically appealing, avoid this mistake when designing sleeve tray box packaging.

Design your paper sleeve packaging with durable materials and avoid flimsy materials that cannot protect your product from the inside. Also, ensure that the sleeve tray is easy to open or easy to move so that your customers can have easy access to the inside product.

2. Wrong Measurement:

Before designing sleeve tray box packaging, ensure that your sleeve tray box size is accurate so that the product fits perfectly inside the packaging.

Sometimes, when you do not use precise measurements for both the sleeve and tray, not only it’s difficult for you to assemble the box but also the inside product won’t fit perfectly.

So, in this way, you have to go for precise measurements of both sleeves and trays that make your customer's unboxing experience memorable instead of getting confused when they want to open the box.

3. Neglecting Target Audience:

Your packaging design should match with your target audience's tastes/ preferences as it will help you get more customers. To check your target audience tastes and preferences, you need to consider essential factors like age, gender etc.

If you are selling cupcakes, sweets, candies, keychains, apparel, or small stationery brand, sleeve tray boxes will be one of the best options. So, you need to check earlier what your target audience wants or what interests or preferences they hold.

4. Overlook Brand Identity:

Some brands usually go for packaging designs that overlook or neglect their brand identity, but you have to avoid this mistake. Go for a sleeve box packaging design that reflects your brand identity in terms of effective branding by including the brand name and logo appropriately. You can incorporate packaging design that reflects your brand identity by adding brand logos, branding colors, and fonts consistently.

5. Using Low-Quality Material:

By using low-quality materials, not only your product may get damaged but also you cannot make your product packaging aesthetically appealing. Flimsy packaging comes with protection issues and cheap-looking finishes cannot be liked by customers.

If you want your products won’t get damaged from the inside and want to make your packaging aesthetically appealing, you should use quality materials for better protection.

6. Forgetting about Sustainability:

Sustainable packaging is trending nowadays. With eco-friendly packaging, you can target or surprise eco-conscious customers by using sustainable materials and imprinting slogans or texts like greener future and go green: breathe green etc. onto sleeve box packaging. Also, with eco-friendly packaging, you can reduce carbon footprints and promote sustainability while impressing eco-conscious customers.

7. Neglecting Testing and Prototyping:

While designing any type of packaging, the least most common mistake that various brands make is neglecting testing and prototyping. You have to test the box functionality and analyze customer experience to check whether you are manufacturing sleeve box packaging in the right way or not. Also, you can create prototypes to identify and fix major design flaws before going for mass production.

Final Words!

Custom sleeve tray boxes protect your products from the inside and surely capture customers’ attention if you design them well. With these underlying mistakes, not only does your sleeve tray box packaging come with design issues but also it’s difficult for you to get higher sales.

Next time, before designing sleeve box packaging, keep these mistakes in mind and avoid them at any cost. If you want custom-printed sleeve tray boxes with unlimited customization options at affordable rates, get a quote today from YBY Boxes USA.