Want New Customers Faster? Avoid These Rookie Packaging Mistakes

Any business can't thrive and survive without customers. However, attracting new customers is a challenging job. You need to make strategies to reach them, attract them, and motivate them so they keep coming to your business recurrently.  

Packaging plays an integral part in the whole process of getting new customers.  If you don’t design your packaging in a way that addresses the interest of your targeted audience, they will never consider your brand. 

Following are the rookie packaging mistakes that slow down your business progress and cripple your effects for getting new customers.

 1. Don't Consider The Demography Of New Customers:

It’s important to know the demography of the target audience that includes the features like age, gender, interests, etc. When you focus on these factors, you come up with a packaging design that is according to the customer's desires. The perfect packaging that invokes the emotion of people will help you to get new customers instantly.

2. Lack Of Safety In Packaging:

If you have a lustrous design with glossy packaging but it's not sufficient to protect the product that is useless. Don’t use flimsy material when you have corrugated and rigid boxes at your disposal. They are sturdy materials for packaging that protect the product against all external turmoil or damage.  

3. Neglect The Marketing Response:

Market trends change with new events and occasions. You need to update your packaging design for a product according to them. If you fail to predict the trends and leave your packaging as it was, that will be a missed opportunity for your brand to get new customers. These are great scenarios when you get the attention of the customers to your brand. 

 4. Spreading Unnecessary Waste:

Don’t use plastic bags for your packaging because they are not recyclable. In a paper published in Los Angeles county by Sharon Jacobsen, “there are around one million plastic bags are used every minute”. It’s a very damaging situation for the environment because plastic bags needs approximately 300 years to decompose into their basic components that are toxic too. 

A huge chunk of customers is now aware of the devastating effects of plastic packaging on the environment. So when you use Kraft and corrugated packaging, the customers will attract automatically to your products. 

5. Focus On Perfect Labeling & Branding:

Labeling is important to deliver a message that the brand cares about transparency by printing all the details about the product. It helps in enhancing the credibility of the business over competitors. Labeling not only helps the customers but also the retailers too because it exhibits the info about ingredients, the strength of the product, and shelf life 

6. Ignoring The Quality Of The Packaging:

The quality of the packaging gives a direct message about the quality of the product. It is the same reason all the luxurious brands like Gucci, Hermens, Rolex, etc use luxury packaging for their products. So ignoring the quality of the packaging is a devastating mistake that you could commit for your product packaging. 

 Conclusion

Custom packaging boxes are the right choice for the product’s packaging because they are entirely customizable according to the new trends and individual business requirements. The demography of the target audience can also be incorporated into the packaging design. On the other hand, Kraft and corrugated packaging boxes are biodegradable and they support in reducing the carbon footprint in the environment.