Why Labeling Of Packaging is Important for Your Brand Image?

The process of designing, evaluating, and manufacturing packages are referred to as Packaging. The purpose is to enclose the products for distribution, storage, sale, and use in a protective way. Labeling has been playing a supporting role to enhance the branding capabilities of the custom printed packaging boxes. Packaging along with labeling is very useful and you can say that both are everywhere, whether it is a grocery shop or a bakery shop.        

Why Do We Need Labeling?

Labeling of the custom packaging boxes is important to offer a more personalized unboxing experience to the user. In fact, labeling can benefit all three levels of packaging. Let us see what are the levels of custom packaging.  

1. The primary packaging

The first level of packaging is known as the primary packaging or retail packaging. It does the very first interaction with the product. The style of the custom primary packaging varies from product to product. You can do custom labeling to the primary packaging.

2. The secondary packaging

The secondary packaging includes custom shipping boxes. It is used to carry the items that already have primary packaging. You can add labels to your secondary custom packaging boxes which include all the crucial details about the product tuck inside.

3. The tertiary packaging

They are used to protect the product during shipment and transportation. They are usually used for the packaging of bulk orders. They keep the product intact and provide easy handling during transportation. They are not customized that is why they are preferred to be labeled.  

Packaging and labeling - An extension of your product:

Packaging and labeling are considered as an extension of your product because they offer many useful functional aspects of packaging. Packaging and labeling provide all the necessary information that your potential customers need to know while making their purchase. Incorporate the right message into your custom made boxes and be specific with the information you print on the packaging and the labels. Customers are very particular with the products and if they find unclear information they will not buy your product. By looking at the informative custom packaging boxes, your potential customer makes their purchase decision right away.    

Important Points for Labeling:

• Your brand logo is the most important thing of all. It is representative of your products. It tells, who made the product.
• You can print your website address or list your social media channel on the labeling of custom packaging boxes. 
• Mention the target audience for whom you are manufacturing the product. Mention specific niche, i.e., who is the product for?
• Use appropriate colors and design elements to convey your messages.
• Print the usage direction, warnings, and purpose of the products.
• Write where and when does the product made. 
• The ingredients & quantity of the product.
• Also mention when should you use the product and the expiry date.

Thus from the above discussion, it is evident that packaging along with labeling influences more. Label play a supporting role to prompt customers to make their purchase from your brand.